The Perception Problem: Part 1 - Introduction - CINQ Creative

The Perception Problem: Part 1 – Introduction


April 20, 2016

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According to scientists, technology has helped reduce the average human attention span to less than 8 seconds, less than that of a goldfish. (Source: Telegraph UK)

With this, the idea of perception, while always a factor in business marketing, has become vitally important.


What is perception?

Perception can be defined as any thought or idea gained about a person or business, essentially how you or your company are perceived by a consumer.

“Your brand is what people say about you when you’re not around.”

Jeff Bezos, Amazon CEO

Perception in business can be transferred in a number of ways…

  • Your personal appearance, words or actions
  • Your business messaging (slogans, social media posts, advertising copy)
  • Your brand identity (logo, wordmark)
  • Your marketing materials (website, printed materials, advertising)
  • Your physical storefront or office
  • Online or in-person reviews

All of these can increase or derail your brand perception.


Perception and Your Brand

Over the next few posts, we will be digging deeper into how your various marketing channels and brand messaging can affect perception. We will look at ways you may be sending the wrong message across your:

  • Part 2: Logo/Identity
  • Part 3: Website
  • Part 4: Search Results/Reviews
  • Part 5: Social Media Posts

Don’t let your brand perception decline. Come back for Part 2 discussing your logo/identity or contact us today to see how we can help.