Our Companions is an organization that protects and advocates for the lives of companion animals. Currently, they are building a sanctuary that will house cats, dogs and other animals, providing them with a happy, care-free, and safe lifestyle. Our Companions came to CINQ Partners and asked us to create a visual aesthetic that represented what they were trying to do for the animals.
After analyzing their current identity and taking into account what their goals were, we realized that the new visual aesthetic could be based on their current identity. The concept of using animal silhouettes allowed us to express what happy and carefree animals do: they eat, play, rest and enjoy their lives without having to fear for their safety or comfort. This approach also offers a great degree of flexibility to allow for the brand expansion in the future.