Montgomery County, Tennessee
Montgomery County is a progressive area located less than an hour from Nashville, annually listed as one of the fastest growing municipalities in the country.
With this, they needed a new look that reflected both a progressive community and an area that respects and cherishes their deep-rooted historical significance. They also needed a more forward-thinking presence on the Web, one that used faster communication tools to better inform its nearly 200,000 residents.
CINQ’s Steve Wilson worked with county officials for over six months to develop the new identity and website system.
The identity, which illustrates the rich history of Montgomery County’s building “spires” and the area’s connection to two local rivers, is scalable for general government use as well as individual departments. It also has several interchangeable elements for use on complementary logos, such as the Public Library and Animal Care.
The new county website is like the proverbial “duck.” While it may seem simple on the surface, it actually has many moving parts behind the scenes. The new site allows for each department to log-in and edit their own specific content independently using their existing e-mail credentials. Also, special alert warning systems were built in for easy communication of county emergencies, whether easily through the public information office or automatically with the weather warning system. This system pulls warnings automatically from the National Weather Service and displays on the site, giving county officials the opportunity to focus on other immediate needs while still communicating the emergency to the public in a timely manner.
Other enhancements, such as automatic calendaring, RSS feeds and improved e-mail forms highlight the site development.
This project demonstrates CINQ’s ability to produce design/communication solutions for even the largest organizations. We’re a small agency with big capabilities!
Visit the Montgomery County, Tennessee website.