Atelier of Beauty is a high-end hair salon that recently opened in St. Petersburg, Russia. They wanted an identity that would reflect the exceptionally high level of service offered, as well as the implied visual hints of a hair salon without any predictable elements. So, for this identity, we proposed a completely unique hand-lettered approach. That eliminated the need for any predictable imagery or existing typefaces, which allowed us to craft a completely unique look.
A monogram (based on the hand-lettered identity) was also developed for various applications such as signage, embroidery and product labels.