PROBLEM
Children's Treatment Center is a medical establishment that caters mostly to children and adolescents. The biggest challenge with this client was to set them apart from the multitude of medical services while creating a unique identity that is easily recognizable in all mediums.

Aside from the identity itself, a medical office has many black & white materials that still need to convey the look & feel of the color identity.

SOLUTION
The solution lay in the simplicity. While the use of the adult/child hand is simple, it conveys the feeling of security with the imagery and the color. Although the office treats mostly children, the initial approach would be made by the parents, and the identity design catered mostly to them.

OUTCOME
The new identity set the center apart from other medical offices in the same category. The office documentation (prescriptions, faxes, letters, memos, etc) received much quicker recognition at various pharmacies and hospitals. The business cards also set the doctor apart at conferences and business dinners. While it was, and continues to remain a local business, the newly redesigned identity helped them achieve more local visibility as well as national recognition.