Blog - CINQ Creative

The Perception Problem: Part 2 – Logo/Identity

June 28, 2016 | Authored by Steve Wilson

Read The Perception Problem: Part 1 – Introduction As I discussed in the introduction to this series “The Perception Problem,” the human attention span has now been reduced to less than 10 seconds. Therefore brand perception can have a nearly immediate effect on your business. So, let’s first see how your logos, identities and wordmarks can affect brand positioning … Continue reading “The Perception Problem: Part 2 – Logo/Identity”


The Perception Problem: Part 1 – Introduction

April 20, 2016 | Authored by Steve Wilson

According to scientists, technology has helped reduce the average human attention span to less than 8 seconds, less than that of a goldfish. (Source: Telegraph UK) With this, the idea of perception, while always a factor in business marketing, has become vitally important. What is perception? Perception can be defined as any thought or idea gained about a person … Continue reading “The Perception Problem: Part 1 – Introduction”


The Mobile Dilemma(s)

March 1, 2016 | Authored by Steve Wilson

As a business owner, you may use your website to sell products, share information or connect with customers. And, for many years, the focus of that website was on a large, graphically-enhanced desktop experience. However, the focus has now shifted. Since 2008, desktop usage has decreased from 80% of all digital media consumption to around 42%. … Continue reading “The Mobile Dilemma(s)”


Is Your Website A Living Zombie?

October 28, 2013 | Authored by Steve Wilson

To many businesses, a website is a must-have marketing and informational tool. However, once the shiny, new car smell fades, a website can easily be pushed aside and left to die a slow, painful demise. But, a website never REALLY DIES. It only becomes a ZOMBIE. It walks around the Internet, eating up search results. … Continue reading “Is Your Website A Living Zombie?”


5 Habits That Can Help Build Professional Relationships

July 24, 2013 | Authored by Steph Doyle

As I have grown throughout my career, I have discovered that there is a consistent pattern to employing habits that have lead to my success—not only in my professional life—but in my personal life as well.  I am happy to share this list of 5 habits that have helped me to grow professionally and build … Continue reading “5 Habits That Can Help Build Professional Relationships”


5 More Things – 1 Year as a Designer Edition

July 22, 2013 | Authored by Steve Wilson

Back in January, I wrote about my experiences over the first six months as a full-time designer/business owner. Well, we’re now at a year and some things have changed…while others remain the same. So, as I enter my second year in this life-altering adventure, I have a few new lessons that I have learned that … Continue reading “5 More Things – 1 Year as a Designer Edition”


The Importance of Experimental Work

June 24, 2013 | Authored by Steph Doyle

Is Design Art? Through my many years of being lucky enough to have a job that I truly enjoy, I have discovered the importance of experimental work and the role it plays in developing creative expression and sometimes problem solving for future projects. If you ask any working designer if they work on paid projects … Continue reading “The Importance of Experimental Work”


5 Reasons Why You Should Hire a Professional Designer

June 18, 2013 | Authored by Steph Doyle

Have you ever tried to fix something in your home that maybe you shouldn’t have? Just recently I had a pipe burst in my house in the second story bathroom.  And rather than call a professional plumber to fix it, I decided I could do it myself. How hard could it be to piece together … Continue reading “5 Reasons Why You Should Hire a Professional Designer”


CINQ’s Unique Business Card Gets National Attention

April 9, 2013 | Authored by Steve Wilson

The business card is NOT dead. This small marketing token, which used to be the main networking tool for businesses and conference-goers has since been considered ancient. However, the art of handing out an eye-catching business card in order to draw new business or start communication with a colleague is alive and well. We knew … Continue reading “CINQ’s Unique Business Card Gets National Attention”


Win a Sweet CINQ Monogram T-Shirt

February 26, 2013 | Authored by Steve Wilson

UPDATE! We are “sweetening the pot” a bit. We will also be giving away one of these awesome Joe D. Zyner coffee mugs via a random drawing when we hit 200 followers/fans. On the mug is Joe’s creative take on how he prefers his morning coffee. Also, look for new JDZ comics on a new and … Continue reading “Win a Sweet CINQ Monogram T-Shirt”


5 Things I Have Learned as a Full-Time Designer

January 30, 2013 | Authored by Steve Wilson

June 2012. Heart racing, I made the biggest decision of not only my life, but my family’s as well. I quit my comfortable job to be a designer and business owner full-time. It was time to make the jump and do what I love all day and all night. Just like Gary Vaynerchuck discusses in … Continue reading “5 Things I Have Learned as a Full-Time Designer”


Is Your Website Using a Template? 5 Easy Steps to Find Out

November 8, 2012 | Authored by Steve Wilson

At CINQ, we believe in beautifully-designed and well-developed websites. They help to positively promote your business and communicate to your visitors. We also believe that they should be a unique, custom promotion for your business. We also use the WordPress content management system as a base for all of our client sites. It is open-source, … Continue reading “Is Your Website Using a Template? 5 Easy Steps to Find Out”


Why We Don’t Do Spec Work

November 1, 2012 | Authored by Steph Doyle

Spec work and spec-based design contests are a growing concern within the graphic design profession.  With this ever-growing problem manifesting itself with presidential campaigns, book publishers, and large retailers buying into the crowd source and design done on spec, I thought I would write to those interested in working with, or for us, and explain … Continue reading “Why We Don’t Do Spec Work”


Pancakes and Print Design

March 5, 2012 | Authored by Steve Wilson

Terrible service has the same outcome, whether you’re talking PANCAKES or PRINT DESIGN. After church on Sunday, my family and I decided to go for a bite to eat…..our restaurant of choice shall remain nameless. Let’s just say that it is a sit down restaurant that still considers itself a “fast food” establishment. After one … Continue reading “Pancakes and Print Design”


Target Gets it Right

November 22, 2011 | Authored by Steve Wilson

As a father of a very enthusiastic five year old boy, this holiday season looks to be an exciting one. So, it was pandemonium when the holiday toy books starting arriving in our mailbox. And, from a designer’s standpoint, the Target Holiday Toy Book stood out from the rest. Here’s why. Just Plain Good Design … Continue reading “Target Gets it Right”


5 Ways to Get More from Your Google Analytics Results

October 7, 2011 | Authored by Steve Wilson

It’s easy to sign up for a Google Analytics account, add the tracking code to your website and wait for the hits to come in. But, hit counts aren’t the whole story on how effective your website is or what trends your users are following. And, sometimes the vast array of Google Analytics options can … Continue reading “5 Ways to Get More from Your Google Analytics Results”


Web Designer as Developer, Writer and Content Editor

September 14, 2011 | Authored by Steve Wilson

Looking back on over a decade of Web design work, I realized something…I am not only a Web Designer, but also a Content Editor, Writer and Web Developer. And, it has made me a better Web Designer in the process. Here’s why… Web Designer as Developer Now, I know the term “developer” is considered by … Continue reading “Web Designer as Developer, Writer and Content Editor”