As a father of a very enthusiastic five year old boy, this holiday season looks to be an exciting one. So, it was pandemonium when the holiday toy books starting arriving in our mailbox. And, from a designer’s standpoint, the Target Holiday Toy Book stood out from the rest. Here’s why. Just Plain Good Design Target has always been at the forefront of great product and advertising design. And, the 2011 Holiday Book is no exception. It is a great … Continue reading →

It’s easy to sign up for a Google Analytics account, add the tracking code to your website and wait for the hits to come in. But, hit counts aren’t the whole story on how effective your website is or what trends your users are following. And, sometimes the vast array of Google Analytics options can be a bit intimidating. Here are 5 things to focus on. 1. What is the Function of Your Site? Before you can dive into Google … Continue reading →

Looking back on over a decade of Web design work, I realized something…I am not only a Web Designer, but also a Content Editor, Writer and Web Developer. And, it has made me a better Web Designer in the process. Here’s why… Web Designer as Developer Now, I know the term “developer” is considered by many a designer to be a four-letter word. However, is it possible to truly be a successful Web Designer without having at least basic knowledge … Continue reading →